Lead Generation Concept

The basic concept of lead generation is demonstrated in the image above.  You drive traffic to your lead generation website, your lead generation website captures the lead, and you now can follow up with your lead to build rapport and trust with them so that they can turn into a valued customer.

Traffic Generation

There are so many ways to get traffic to your lead generation website, your Facebook page, your company website and more.  However many of those methods may require a lot of time and/or money before you start getting traffic, such as Search Engine Optimization, Pay Per Click Advertising and Maps Optimization.  We’re going to focus on one type of traffic that can bring instant results, and you can do it all for free as well: Social Media.

We really like doing lead generation through Social Media, as you have the option of doing everything for free, as well as using some Pay Per Click Social Media advertising, which is a lot of cheaper than your regular Search Engine Pay Per Click Advertising.

One of our friends and partners in our industry, Barry & Roger, have prepared a Free Social Media Lead Generation Workshop that teaches the ins and outs of using Social Media to generate traffic to your lead generation website.  It is about 1 Hour long, but the information is really valuable.

You can access the workshop by clicking here: Social Media Lead Generation Workshop.

Followup Strategy

The followup strategies that we like to use for our lead generation websites is an email autoresponder.  The benefits of an email autoresponder is so that you can send your potential customer an email right after they sign up for through your lead generation website.

In addition, you should prepare a series of emails that will be sent to the potential customer with useful information, tips and offers in order to build rapport and trust with them so that you can turn them into a valuable customer.  For an in depth training on using an email autoresponder as your followup strategy, please click here: Followup Strategy for Lead Generation.

Once you set up your Email Autoresponder, you can provide us with your HTML form code and we can install it into your website so you can truly automate the lead generation process.